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Why Having Good Mates Are Fucking Awesome

Real talk

Forget the lone wolf act. As guys, we need our crew. 

Here's how we benefit


  • Stress Buster: Venting, laughing, just hanging out – your buddies help you decompress and recharge. Stress melts away when you've got guys who get it.
  • Kick in the Pants: Real friends give it to you straight. That means calling you on your crap and pushing you to be better.
  • You're Not Alone: Friendships combat the feeling that you're facing the world by yourself. They remind you there's someone in your corner, someone who gets your struggles.
  • Wins Are Sweeter Shared: What's the point of crushing it – at work, the gym, life – if you can't share the victory with your dudes?
  • Facing the Shit Together: When life throws lemons, having your guys to lean on makes the shittiness... well, suck less. They listen, offer advice, or just distract you when you need a break.


Being a good mate


  • Carve Out Time: We're busy, but grabbing a beer, hitting a game, or sending a check-in text matters.
  • Forget about competition: Real friends build each other up, they don't try to one-up each other.
  • Lose the Mask: Don't pretend you're invincible. Be real with your buddies, especially when times are tough.
  • Be There to Listen: Sometimes just being a sounding board is the best support you can give.
  • Celebrate the Wins: Big or small, hype up your friends' successes.


Fuck the 'tough guy' image. Close friendships make us better – So text those buddies, make those plans, and prioritise your crew!

Embracing the Seasons: Aging, Mortality, and Living Life

Real talk

Getting older can be a head trip for us guys. Wrinkles appear, the body doesn't bounce back like it used to, and that nagging thought of mortality creeps in: we're not immortal. This can conjure up all kinds of fears and anxieties, sending some into a frantic effort to turn back the clock.


But here's another perspective: aging is a privilege. It means we've lived. It brings a depth of experience, a wisdom younger years can't touch. The key lies in how we choose to face it.

Here's how we benefit


  • Acceptance, Not Resignation: We can't stop the clock, but we can shift our mindset. Recognize the losses, but focus on the gains.
  • Shift Your Focus: Instead of fixating on what your body can't do, celebrate what it still can. Explore new challenges, stay active in ways that feel good.
  • Prioritize What Matters: Time becomes more precious with age. Don't waste it on regrets or chasing what no longer serves you. Invest in experiences, relationships, and passions that light you up.
  • Find Your Tribe: Spend time with people who inspire you, of all ages. True connection gets richer as we get older.
  • Embrace Your Legacy: What mark do you want to leave on the world? This becomes more urgent, and a powerful guiding force.


The truth is, none of us knows how much time we've got. Recognizing our mortality is not morbid – it's the ultimate motivator. Instead of fearing the inevitable, let it fuel your desire to live each day with intention, purpose, and a heart full of gratitude.


The best years may still be ahead. Make them count.

Be the Mate Your Mates Feels They Can Turn To

Real talk

There's a certain kind of mate who's rock-solid – the person you know has your back with anything, no matter how heavy or awkward it feels. They make it clear that they genuinely care and that they're always there to listen. Being that mate is a game-changer, and it's less about grand actions and more about a consistent vibe that you give off.  

Here's how we benefit


1. Actively Offer Support

Instead of waiting for friends to reach breaking point, be the one who puts it out there that your door is always open. Use phrases that convey unwavering support, but also encourage them to be upfront if they need help:

  • "I've got your back, mate. Seriously, anytime you need to vent, I'm here. Be straight up if you need help, otherwise I might not pick up what's going on."
  • "Don't ever hesitate to reach out, even if it's just to talk about random stuff. You know I appreciate you, bro. Sing out any time."
  • "This is a no-judgement zone, remember? If something's on your mind, hit me up."


2. Listen Without Fixing

When a mate does open up, your most important job is just to listen. Resist the urge to jump into problem-solving mode. Focus on showing empathy with phrases like:

  • "That sounds rough, man."
  • "It makes sense you'd feel that way..."
  • "I'm here to listen as long as you need."


3. Respecting Boundaries is Key

Even if you're genuinely concerned, pushing someone to talk who's not ready backfires. Let them set the pace while making it clear you're there when they need you:

  • "Totally get it if you're not up to talking now. Just know the offer stands."
  • "No pressure at all, but I'm a good listener if you ever change your mind."


4. Make Reliability Your Superpower

Big gestures are great, but it's everyday consistency that really builds unshakeable trust. Show up when you say you will, remember the little details, and follow through on promises, even the small ones.


5. Model Openness

Don't be afraid to share your own minor ups and downs. It normalizes the fact that life isn't always perfect, and shows your mates that it's okay to be vulnerable around you.


Being a go-to mate for your friends makes a huge difference.  You help dismantle that idea that guys need to always appear unshakeable. You build stronger bonds and create a ripple effect where people feel comfortable asking for help. Your support has the power to lighten burdens and make journeys less lonely.

Choosing Positive Masculinity: Power of Focus and Authentic

Real talk

Modern life throws relentless expectations at men. It tells them how to look, act, and what to chase for happiness. But amidst the noise, a refreshing message cuts through: the power of focus and unfiltered authenticity. This approach offers a fulfilling alternative to outdated and restrictive ideas about masculinity.

Here's how we benefit


  • Choose Your Battles: Not every fight is worth your time or energy. Focus on what truly matters to you – your goals, your loved ones, your passions. This preserves your power and allows you to channel it with purpose.
  • Own Your Imperfections: The pressure to be flawless is a burden. Embrace your humanity – your flaws and vulnerabilities are part of what make you unique. Acceptance leads to growth and resilience.
  • Responsibility is Strength: Own your reactions and emotions. You can't control the world, but you can control how you respond. This mindset provides an unshakeable sense of self.
  • Embrace Meaningful Struggle: True satisfaction comes from overcoming challenges in pursuit of something you care about. Find your worthy struggles, and dive in.
  • Find Freedom in Commitment: Ditch the glorification of unattached living. Committing deeply – to people, projects, passions – provides direction and fuels personal development
  • Live with Urgency: Life is short. Recognizing your mortality lets you prioritize what truly matters. Authenticity and meaningful action become your legacy.


This approach liberates us from chasing unrealistic ideals, allowing them to discover a path defined by genuineness, purposeful action, and personal strength. True masculinity doesn't hinge on outdated stereotypes, but on the power of living life on your own terms.

Positive Stoicism: Timeless Wisdom for the Fellas

Real talk

Today's world bombards men with noise, demands, and fleeting trends. Stoicism cuts through the chaos, offering a timeless path to clarity, inner strength, and genuine purpose.

Here's how we benefit


  • Control Your Mind, Control Your World Stoicism teaches us that true power lies in what we can control: our thoughts, reactions, and choices. External events may be out of our hands, but how we respond is where our strength lies. This empowers us to face challenges with composure, rather than being tossed about by circumstances.
  • Accept What You Can't Change. Conquer the Rest. Fighting reality wastes energy. Stoics accept what they cannot control, focusing instead on where their efforts make a difference. This isn't passive defeatism – it's about strategic action and finding peace amidst a world you can't fully bend to your will.
  • Live by Your Values Stoicism demands you walk the talk. Act with integrity, always in alignment with your deepest values. Resist temptation, ignore the pressure to conform, and pursue what truly matters to you.
  • Know Yourself, Grow Stronger Regular self-reflection is key. Be ruthlessly honest – Why do you act the way you do? This clarity lets you address weaknesses, build on strengths, and live deliberately each day.
  • You Are Part of Something Bigger Stoicism fosters a sense of place and responsibility in the world. We're not isolated – our actions affect others, the world around us. This inspires compassion, collaboration, and leaving a positive legacy.
  • Resilience as Your Weapon Life throws curveballs. Stoicism teaches you to turn challenges into fuel for growth. Embrace struggle, rise stronger, and become a beacon of calm strength in a chaotic world.


Stoicism is not about becoming emotionless. It's about wisdom, character, and finding an unshakable core within yourself. In a world desperate for authe.

Beyond the Grind: Finding Your 'Why'

Real talk

Ever feel like you're on autopilot? Job, bills, the daily hustle... it can all start to blur together. Somewhere along the way, a nagging question might creep in: "Is this all there is?"


That, my friend, is the call to find your purpose. It's that thing that gets you fired up, makes the struggle worth it, and leaves you feeling like you've made a difference. Problem is, figuring it out ain't exactly a walk in the park.

Here's how we benefit


  • It's NOT just about your job. Meaning can come from passions, relationships, making an impact on your world...
  • It's personal. What lights up your buddy might not do a thing for you.
  • It takes digging. Purpose won't land in your lap. You've got to do the internal work.


Start your search:


  • Question time: "What breaks my heart?" "What makes me feel truly alive?" Honest answers matter.
  • Your younger self knows: What lit you up as a kid? Those clues point towards your passions.
  • Explore: Try new things, volunteer, broaden your horizons. Purpose may lie where you least expect it.
  • Impact matters: How do you want to be remembered? What mark do you want to leave?


Let's be real, this ain't an easy fix. Finding your purpose is a journey, not a destination. It might change, grow with you, and that's okay. Here's the deal though: a life lived with intention, with that sense of direction and fire inside... that beats drifting through the motions any day.


So embrace the questions, start searching, and never underestimate the power of discovering what makes your life truly meaningful.

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  • NOT EVERYTHING IS MENTAL
  • HOW TO DO STUFF
  • NO BS LET'S TALK...
  • M82M8
  • BUILT BACK BETTER
  • CHRONIC STRESS
  • LIFE GOALS SETTING
  • HEY BRUS! GOODS
  • Coming Soon

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